Crock-Pot Create-A-Crock great idea, but missed an opportunity

I recently saw Crock-Pot’s latest product offering via their Facebook page. The Create-A-Crock is a great idea! Customers can now choose from nine different stock designs, then upload four of their own pictures.

You have to click the green “Create Mine Now” button on the page to get to the design app. The app is a little clunky, but fairly intuitive. I experimented with it tonight, uploading some retro kitchen advertisements for fun.

Crock Pot Create-A-Crock design

It’s great fun to be able to customize an appliance. I participated in a market research focus group several years ago where participants were asked if they would pay extra to have the ability to somewhat personalize their major appliances with custom inserts and knobs. I’ve not seen it happen, unless I’ve missed it. Still, people are all about personalization now. Skins are in, for everything from cell phones to iPods to laptops and tablets.

But back to the app. Once a user’s designed her dream Crock-Pot and clicks to add it to her cart, a message comes up warning the user, “This is the final time you will be able to view your customized Create-A-Crock™ Slow Cooker.”

When I saw this, I realized the flaw in the campaign.

Kudos to Crock-Pot for putting this idea out there. However, they missed a huge opportunity when they didn’t also provide a means for users to share their designs with others. I’m not talking about sharing as in buying a Crock-Pot to give as a gift, though that is the company’s goal. I’m talking about letting users share pictures of their creations with friends and family via social networks, mobile MMS, and e-mail. Users might have created profiles in order to save their designs, providing Crock-Pot with fresh prospective customers’ information for their database.

Viral marketing involving personalization pops up everywhere (think OfficeMax and ElfYourself) and yet it’s nowhere to be found with this product. It’s a shame, because I think it could have driven a lot of traffic to their site. People like to play with apps like that. The longer a user stays on your site, the more they buy in to what you’re selling. These users might have created their own designs or, if allowed, ordered duplicates of their friends’ creations.

Jame Gumb’s fleshly keyboard

Some of the funniest Engrish is that in advertising. I ran across this great bit of ad copy while searching for information about bluetooth keyboards:

This takeout Bluetooth wireless Keyboard is amend for those who poverty to ingest a fleshly keyboard with their tablets and smartphones, etc. Just invoke on the Bluetooth, unify your figure with “BK-6062?, and move using the keyboard instantly! Whether you are texting, or feeding the web, this keyboard module wage a simpler artefact to do so. This keyboard is fit to ingest for speeches, presentations, meetings, etc. Don’t be detected as obsolete-pick up this keyboard today and move making recreation convenient. Instruction Sheet Included. The keyboard measures approximately: 8.5? x 4.5? x 0.1?. Comes in digit colors: Silver, Hot Pink.

This takeout Bluetooth wireless Keyboard is amend for those who poverty to ingest a fleshly keyboard with their tablets and smartphones, etc. Just invoke on the Bluetooth, unify your figure with “BK-6062?, and move using the keyboard instantly! Whether you are texting, or feeding the web, this keyboard module wage a simpler artefact to do so. This keyboard is fit to ingest for speeches, presentations, meetings, etc. Don’t be detected as obsolete-pick up this keyboard today and move making recreation convenient. Instruction Sheet Included. The keyboard measures approximately: 8.5? x 4.5? x 0.1?. Comes in digit colors: Silver, Hot Pink.

This is great on so many levels. Friends, do you poverty to ingest a fleshly keyboard? I really don’t want to dwell on that concept. It sounds like something Buffalo Bill/Jame Gumb would fashion when he was done making a skin suit.

Whatever you do, don’t be detected as obsolete. It’s the fear of every obsolete person to be detected as such. The solution is to pick up this keyboard today and move making recreation convenient. This Instruction Sheet…Does it just tell you how to use the keyboard, or will it tell us how to avoid being obsolete?

Most importantly, they recognize that the web is not just a solo effort, but a community endeavor; we know we’re all responsibility for feeding the web. Every. Single. Day.

This keyboard is peaceful, too; it wages artefact, not war. And if you tend to get hungry while interfacing with work colleagues, don’t worry…This keyboard is fit to ingest.

I just loved this! It was found at bestcheaptablet.com, for those who want to peruse the original. I’m sure there are other gems there.

And, yes, if I were to try and translate my native English to Chinese, you bet they’d be laughing at me over their morning tea.

Burpee’s Spring 2010 TV commercial

Howie and I saw Burpee’s new TV commercial today. It’s a terrific ad! I haven’t gotten around to downloading it and embedding it here, and I can’t find it elsewhere, so just check it out at the link I gave.

It depicts a woman wearing a flowing blue dress, strolling through her garden. She kneels down and admires the ripe, red tomatoes. Last, she reaches down and pulls out….a smartphone. Yep. She snaps a photo of the tomato and seems to upload it somewhere. She’s grinning like a fool the whole time, by the way.

Howie and I laughed when we saw that, because that’s pretty much me. I carry my G1 phone with me everywhere. I’m also an avid photographer and love to share with others. So, I often take photos of flowers, veggies, toads, and anything else I find pretty or interesting and upload it from my phone.

Need to ID a plant? Snap! Upload it.

See a cute little toad? Snap! Upload it.

I need to take more breaks when I garden than I used to, so I upload pictures when I sit down and take a break.

I wrote to Burpee today:

My husband and I saw the spring commercial on HGTV this morning. What a clever and funny ad!

We got a good laugh out of that, because that’s exactly how I am. I’m frequently out in my garden, admiring the flowers, veggies, even the little toads, then pulling out my cellphone to take photos and upload them to Facebook, my blog, and e-mail.

The only difference is, when I go out in my garden, I can assure you I am *never* bright and shiny, put together in a lovely outfit complete with hat and basket! My neighbors and any passers-by can attest to this. Please don’t ask them about it, though.

Thing is, by the time tomatoes ripen in my area of Ohio, it is HOT. If I’m dressed up like that, I’m sure not going to ruin my hair and makeup by going out in my garden and kneeling down to get pictures of my tomatoes…Even for a quick snap.

Okay, I lied. Maybe I would, but just one! My husband will be in the background telling me we’re running late and to get in the car.

Anyway, good show on the commercial. You and your ad agency came up with something delightful for us tech-loving gardeners.

We need an Android app, guys. Hint, hint. ;)

When I wrote it, I’d only watched the ad once and would have sworn the woman in the commercial was wearing a straw hat. Nope! It’s funny how your mind’s eye can trick you!

I now return you to your scheduled programming.