Herding Cats

I’d seen a shorter version of this ad on TV, or at least one similar to it. The production is great. Watch it a few times for all the subtleties.

I found out more information about the ad’s background at Duncan’s TV Ad Land:

Cat Herders was launched at the Super Bowl 2000, promoting EDS (Electronic Data Systems) as a digital company. The concept came from a popular business phrase incorporated in the title of the 1997 book, “Managing people is like herding cats: Warren Bennis on Leadership“.

So what would it be like to take a thousand cats through a ranch? John O’Hagan’s spot helps us visualise that. John, working with the Fallon Creative team, recruited real cowboys and used real cats and took them all to Tejon Ranch, 70 miles north of Los Angeles. The script came largely out of the improvised quips of the cowboys, replacing cattle with cats.
CGI was done by Sight Effects, Venice, California. The results are side-splitting but inspiring!

There’s more at his site, including links I didn’t embed in the quote above.

3 thoughts on “Herding Cats

  1. Hi,

    I LOVE the clip. Have had cats most of my life and the idea of getting them to do anything unless they think of it first is So Funny. Also, wanted to thank you for the invite to gmail you extended to me. I love Picasa and all the new things Google keeps coming up with….

    I am a Dave’s Garden subscriber as well and especially appreciate your posts on the Computer thread.

    Great Blog. Have been thinking about putting something together concerning gardening and genealogy. Your blog is way over my head though.


Leave a Reply

Your email address will not be published. Required fields are marked *