I just heard a commercial on the radio for a local business. Something in the ad stood out to me: “Our staff has over forty years combined experience!”.
Combined experience? Just what exactly is this supposed to mean to me?
That could be one employee who has made a life-long career of it and really knows his stuff. But wait, what if it’s two employees who’ve been in the field for 20 years each? Maybe it’s four folks who’ve been in the biz for 10 years each. Worst-case-scenario, what if it’s forty newbies who’ve logged a scant year each in the vocation?
But the numbers don’t necessarily have to be even! Hold on, it could be one savvy 39-1/2 year veteran coupled with a complete idiot who’s been there six months and is never available when you need service,.
I did a little browsing online, trying to find others who have this same beef, but I didn’t find many. Hmmm. However, I did see one website which boasts having moderators with 300 years combined experience in the subject matter. How asinine is that? Good grief!
Let’s not forget, too, that experience does not necessarily equal excellence.
So, there’s your critical thinking moment for the day. Chew on that for a while and listen for how many businesses use that phrase to impress you. Now you’ll know better. It just strikes me as funny!